Korinmi, a startup billing itself as India’s first Korean skin clinic, has secured Rs 3 crore in fresh capital as it seeks to expand its footprint in the country’s fast-growing skincare market. The funding round, backed by angel investors with ties to the beauty and wellness sector, will enable the company to broaden its reach beyond its flagship clinic in Bengaluru.
Bringing K-Beauty to Indian Clinics
Founded in 2022 by dermatologist Dr. Anjali Rao, Korinmi blends the precision of Korean skincare with localized expertise tailored to Indian skin types. The clinic offers a suite of treatments that echo popular Korean beauty regimens, including:
- Laser-based facials infused with Korean serums.
- Non-invasive skin tightening therapies.
- Custom treatments designed around the Korean “Glass Skin” aesthetic.
With one operational clinic, Korinmi plans to open new locations in Mumbai and Delhi within the next year.
Case Study: Bengaluru’s Demand Surge
Korinmi’s Bengaluru clinic has become a hub for young professionals and students influenced by the K-beauty wave. The clinic reports that its Glass Skin facial package—marketed as delivering radiant, poreless skin—has driven repeat visits from nearly two-thirds of its clientele in its first six months.
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Funding Priorities
The Rs 3 crore infusion will be used to:
- Set up additional clinics in tier-1 cities.
- Import advanced dermatology equipment from South Korea.
- Train medical and aesthetic staff in Korean treatment protocols.
- Scale digital marketing to engage beauty-conscious millennials and Gen Z customers.
Dr. Rao emphasized the brand’s mission to bring “scientific and authentic Korean skincare to India,” adding that the company’s focus is on adapting Korean techniques to suit local skin concerns.
Why Investors Are Watching
India’s skincare industry is expanding at a rapid pace, with double-digit growth driven by social media, rising disposable income, and increased beauty consciousness. The Korean beauty trend—buoyed by pop culture and K-dramas—has seen a surge in demand, particularly among younger consumers.
For investors, Korinmi’s niche positioning and early traction represent a strategic opportunity within an increasingly saturated market.
What’s Next?
Korinmi is eyeing long-term growth through:
- A proprietary skincare product line co-developed with Korean labs.
- Subscription-based treatment packages for loyal customers.
- Exploring a franchising model to expand its footprint nationwide by 2026.
