Summary Points
- Indore-based tech startup valued at Rs 100 crore bags two major awards at India Business Awards 2025.
- Wins for “Best Sales & CRM Solution” and “Best Loyalty Solution.”
- Recognized for transforming customer engagement across retail and hospitality sectors.
- Competes with top players in the B2B SaaS and automation market.
- Celebrated as a leading example of tier-2 startup excellence.
Indore Tech Startup Wins National Recognition with Rs 100 Cr Valuation
An Indore-based tech solutions startup has emerged as a national standout at the India Business Awards 2025.
With a current valuation of Rs 100 crore, the company clinched two prestigious honors—Best Sales & CRM Solution and Best Loyalty Solution—solidifying its position as a B2B technology leader focused on automation, data-driven engagement, and scalable CRM platforms.
Dual Awards for Innovation in CRM and Loyalty
The India Business Awards, held in Mumbai this year, spotlighted innovation in enterprise solutions across India. The Indore startup was awarded for:
- Best Sales & CRM Solution: For developing a customizable platform that simplifies lead management, automates follow-ups, and delivers real-time performance analytics.
- Best Loyalty Solution: For launching an AI-backed customer rewards engine, tailored for retail chains and hospitality businesses, enabling better retention and return visits.
The jury praised the startup’s ability to integrate Indian consumer behavior insights into global CRM standards.
ALSO READ: Copying or Creating? How Indian Startups Are Shaping Innovation Their Own Way
Market Impact and Business Growth
Founded by a team of tech professionals from Madhya Pradesh, the startup has scaled rapidly in the past three years.
- Serves over 500 enterprise clients across 8 states.
- Primary sectors: retail chains, QSR (quick service restaurants), automotive showrooms, and wellness brands.
- Reports a 4x growth in annual recurring revenue (ARR) since FY 2022.
- Strong traction in tier-2 and tier-3 cities, where localized CRM is in demand.
The company’s CEO noted that their solutions “solve real operational gaps, not just add features,” enabling even non-tech-savvy users to benefit from advanced automation.
From Indore to Pan-India Expansion
The startup’s journey began in a small co-working space in Indore.
Within a short span, it built a reputation for dependable CRM deployment, quick client onboarding, and actionable analytics—qualities often overlooked by legacy CRM providers.
Now, the company:
- Plans to expand to South India and metro markets by 2026.
- Is in talks with venture capital firms for Series A funding to fuel tech upgrades and hiring.
- Is exploring SaaS product partnerships with regional retail associations.
What Makes It Stand Out?
Unlike one-size-fits-all CRM tools, this startup offers:
- Multilingual interfaces for ease of use in non-metro regions.
- Mobile-first CRM dashboards for on-ground sales staff.
- Loyalty programs linked to POS systems with instant gratification models.
- Seamless integration with WhatsApp, SMS, and UPI-based engagement.
This hyper-local focus with modern tech has helped it outperform older players in key regions.
ALSO READ: Unlisted But Unstoppable: NSE Shares Gain Momentum Ahead of IPO
A Boost for Tier-2 Startup Ecosystem
This recognition marks an important milestone not only for the startup but also for Indore’s growing reputation as a tier-2 tech hub.
Experts at the India Business Awards 2025 praised the company’s rise as a model for decentralized innovation, proving that you don’t have to be based in Bengaluru or Gurugram to make a national impact.
